Visible and Madwell tapped Starfish to help create a series of colorful, fantastical worlds for their motion spots, each stranger and more wonderful than the next—and unlike anything else in the telecom space.The array of whimsical aesthetics carried over to a photoshoot for additional social content, rounding out a campaign that put Visible’s sense of play and possibility up front. In other words, we made ads that don’t feel like ads for a phone company that doesn’t feel like a phone company.