Starfish

e.l.f. x The Pachucas

  • Creative Direction
  • Motion
  • XR

Director: Chris Sojka

DP: Eric Robbins

Editor: Scotty Nolan

Producer: Isaac LeFevre

Shot at: Madlabs

What if we told you winged eyeliner and a red lip go more than just skin deep?  That’s why in celebration of hispanic heritage month, we partnered with Dr. Catherine S. Ramirez, an expert in Gender and Ethnic studies, to tell the powerful story of the Pachuca sub-culture movement that inspired our e.l.f. x Manuel Turizo “Ojos, Labios, Cara” music video. And if you ask us, we think the secret to the perfect wing is knowing its history. And some e.l.f. eyeliner, obviously.