In the era of fast fashion, Industry Standard sticks to a simple recipe of quality fabrics, flattering fits, and fair prices. The aspirational American-made brand needed assets that made their clothes look as light and comfy as they feel. 

Starfish devised a clean, no-frills creative direction for the shoot, setting Industry Standard’s classic cuts against stark, brutalist modern backgrounds. The result is a suite of shots that make the clothes sing and capture that feeling of putting on your favorite jeans.